Nebraska Bids > Bid Detail

Targeted Advertising

Agency: DEPT OF DEFENSE
Level of Government: Federal
Category:
  • R - Professional, Administrative and Management Support Services
Opps ID: NBD00159828825526159
Posted Date: Jun 15, 2023
Due Date: Jul 7, 2023
Solicitation No: W91243-23-Q-P013
Source: https://sam.gov/opp/a602af5be1...
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Targeted Advertising
Active
Contract Opportunity
Notice ID
W91243-23-Q-P013
Related Notice
Department/Ind. Agency
DEPT OF DEFENSE
Sub-tier
DEPT OF THE ARMY
Major Command
NGB
Office
W7NL USPFO ACTIVITY NE ARNG
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General Information
  • Contract Opportunity Type: Sources Sought (Original)
  • All Dates/Times are: (UTC-05:00) CENTRAL STANDARD TIME, CHICAGO, USA
  • Original Published Date: Jun 15, 2023 02:05 pm CDT
  • Original Response Date: Jul 07, 2023 10:00 am CDT
  • Inactive Policy: 15 days after response date
  • Original Inactive Date: Jul 22, 2023
  • Initiative:
    • None
Classification
  • Original Set Aside: Total Small Business Set-Aside (FAR 19.5)
  • Product Service Code: R701 - SUPPORT- MANAGEMENT: ADVERTISING
  • NAICS Code:
    • 541840 - Media Representatives
  • Place of Performance:
    Lincoln , NE 68524
    USA
Description

THIS IS A SOURCES SOUGHT NOTICE AND SHOULD NOT BE CONSTRUED AS A SOLICITATION ANNOUNCEMENT. THE SUBMISSION OF THIS INFORMATION IS FOR PLANNING PURPOSES ONLY. IT IS NOT TO BE CONSTRUED AS A COMMITMENT BY THE GOVERNMENT TO PROCURE ANY SERVICES, NOR IS IT THE INTENT OF THE NEBRASKA ARMY NATIONAL GUARD TO AWARD A CONTRACT ON THE BASIS OF THIS SOURCES SOUGHT REQUEST OR OTHERWISE PAY FOR THE INFORMATION SOUGHT.



INFORMATION: This Sources Sought Notice is a market research tool being used to determine the availability and adequacy of potential small business sources prior to determining the method of acquisition. The information provided in response to this notice will assist the Government in determining the extent of the small business and socio-economic market. The primary type of service being requested is advertising capabilities in four advertising spaces: Facebook, Instagram, Google, and You Tube. Any contractor able to meet the service requirements must have been granted a ghost URL by Fors March Group to ensure there are no META blackouts, lapse in 24 hour coverage or the ability to forward lead contact information after submission to the page.



The Period of Performance will be October 15, 2023, through July 15, 2024 with two options years: July 16, 2024 through June 30, 2025 and July 1, 2025 through June 30, 2026.



The Nebraska Army National Guard (NEARNG) will supply all digital artwork and the target demographics for each platform. The artwork supplied will be digital static pages and approved 15 second videos. The contractor will provide the creative strategy for approval on each platform, report weekly on deliverable, and will participate in a monthly call and recap report. Any resulting solicitation will be issued under the North American Classification System (NAICS) code 541840 with a size standard of $16.5 million. All contractor deliverables will be outlined in the Performance Work Statement and included with any resulting solicitation from this RFI.



Interested parties shall complete the attached “Sources Sought Form” and email it to the Contract Specialist, Tonja Buchholz at tonja.a.buchholz.civ@army.mil and Contracting Officer, Patti Lee-Smith at patricia.h.lee-smith.civ@army.mil.



SMALL BUSINESS: Targeted Advertising is reserved for Small Businesses under NAICS 541840.



PAYMENT: Contractors shall invoice and receive payment monthly through Procurement Integrated Enterprise Environment (https://piee.eb.mil) in accordance with DFARS 252.232-7006.


Attachments/Links
Contact Information
Contracting Office Address
  • KO FOR NEARNG DO NOT DELETE 2433 NW 24TH STREET
  • LINCOLN , NE 68524-1801
  • USA
Primary Point of Contact
Secondary Point of Contact
History
  • Jun 15, 2023 02:05 pm CDTSources Sought (Original)

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